How to: Blog – what makes a good blog post?

How to write blog posts that people enjoy reading – and Google too

A blog is quick to set up – but a really good blog post needs more than just a bit of text. If you really want to make an impact with your content – for your readers and for your Google ranking – it’s all about the right ingredients. What makes a blog worth reading and findable? Here are the four most important factors.

1. relevance: Write blog posts that are really interesting

One of the most common mistakes when blogging: You just write away without checking whether the topic is really relevant for the target group. Relevance is the key.

Good blog posts answer specific questions from your customers – ideally even before they are asked. They solve problems, clear up uncertainties or offer guidance.

A helpful tool for this is answerthepublic.com: Enter a keyword and you will receive real search queries from your target group – perfect for content, that is not only searched for, but also read.

2. structure: Make it easy for your readers

The best content is useless if it is presented in a confusing way.

You can achieve this by:

• concise subheadings
• not too long heels
• Bulleted lists instead of walls of text
• a clear common thread

And: most people read blogs on their smartphone. The clearer the structure, the higher the chance that they will stick with it to the end.

3. clear added value: no text without content

Many companies run blogs to become more visible on Google. But many fall into the keyword graveyard trap: words strung together, but without value.

Today, Google is very good at recognizing whether a text provides real added value or is just buzzword decoration.

Good posts provide answers, insights or ideas. Anyone who clicks on your blog should think at the end: ” That really helped me.”

4. authenticity: stay yourself!

The be-all and end-all in content marketing: authenticity. Explain your topics as you would explain them to customers or friends.

Your blog is not a technical journal or a marketing monologue – is a digital conversation with your future customers.

An authentic style comes across as approachable, likeable and makes your brand tangible.

And who writes the texts?

Don’t have time to create high-quality content on a regular basis? Are you an expert in your field, but don’t know what really interests your target group?

That’s exactly why we exist. We develop a meaningful content strategy and take care of topic research, keyword analysis, structured content development and writing – in your tone of voice and without marketing platitudes.

Here we show how we support brands: Branding / Designing your brand .

Fancy getting started together?

If you want to build your blog professionally and want content that really works, get in touch with us. Get in touch now