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How to write blog posts that people enjoy reading – and Google too
A blog is quick to set up – but a really good blog post needs more than just a bit of text. If you really want to make an impact with your content – for your readers and for your Google ranking – you need the right ingredients. What makes a blog worth reading and findable? Here are the four most important factors.
1. relevance: Write blog posts that are really interesting
One of the most common mistakes when blogging: You just write away without checking whether the topic is really relevant to your target audience. Relevance is the key.
Good blog posts answer specific questions from your customers – ideally even before they are asked. They solve problems, clear up uncertainties or offer guidance.
A helpful tool for this is answerthepublic.com: Enter a keyword and you will receive real search queries from your target group – perfect for content that is not only searched for, but also read.
2. structure: Make it easy for your readers
The best content is useless if it is presented in a confusing way.
You can achieve this by:
- concise subheadings
- not too long heels
- Bulleted lists instead of walls of text
- a clear common thread
And: most people read blogs on their smartphone. The clearer the structure, the greater the chance that they will stick with it to the end.
3. clear added value: no text without content
Many companies run blogs to become more visible on Google. But many fall into the keyword graveyard trap: words strung together, but without value.
Today, Google is very good at recognizing whether a text provides real added value or is just buzzword decoration.
Good posts provide answers, insights or ideas. Anyone who clicks on your blog should think at the end: “This really helped me.”
4. authenticity: stay yourself!
The be-all and end-all in content marketing: authenticity. Explain your topics as you would explain them to customers or friends.
Your blog is not a technical journal or a marketing monologue – it’s a digital conversation with your future customers.
An authentic style comes across as approachable, likeable and makes your brand tangible.
And who writes the texts?
Don’t have time to create high-quality content on a regular basis?
Are you an expert in your field, but don’t know what really interests your target group?
That’s exactly why we exist. We develop a meaningful content strategy and take care of topic research, keyword analysis, structured content development and writing – in your tone of voice and without marketing platitudes.
Here we show you how we support brands: Branding / Designing your brand.
Fancy getting started together?
If you want to build your blog professionally and want content that really works, get in touch with us.
