Creativity meets tradition
the Tannebaums in Herzogenaurach

Tannebaums in Herzogenaurach combines culinary excellence with the special atmosphere of a historic half-timbered house. We had the pleasure of supporting a highly talented chef with experience in Michelin-starred cuisine in the establishment of his restaurant – from the initial idea to the development of a strong branding. The project was characterized by a clear vision: to create a gastronomic venue that combines tradition and modernity and offers guests an experience that goes beyond the plate.

As a creative agency, our involvement began with the naming and led to the development of a corporate identity (CI) that combines a modern aesthetic with the traditional charm of the surroundings. The design is deliberately kept simple to reflect the creativity and clarity of the kitchen, while at the same time blending harmoniously into the old town of Herzogenaurach. The color scheme, inspired by natural materials such as wood and stone, conveys warmth and authenticity, while fine graphic details underline the high standards of the house.

We not only shaped the visual appearance of the “Tannebaums” brand, but also provided comprehensive advice on furnishing the restaurant. This included mood boards for tableware, decoration and furnishings as well as ongoing advice on aesthetics and style. The result was an ambience that underlines the culinary signature of Tannebaums. Every design element – from the logo to the room concept – was developed with the aim of creating a tangible atmosphere and giving guests a sense of arrival.

We also took professional photos to authentically showcase the dishes and ambience. All services, from CI development to photography, came from a single source, ensuring a coherent and consistent appearance.

Our other services included the design of the website (web design) and its implementation, social media consulting and the design of menus, outdoor signs, vouchers, flyers and advertisements. We accompanied Tannebaums every step of the way and ensured that the founder’s vision was tangible in the space and in the digital presence. With a brand identity that gets to the heart of the company. The result is a brand that radiates calm, quality and passion – an interplay of fine design and culinary standards that inspires guests and employees alike.

Today, Tannebaums stands for modern culinary art in a stylish, authentic environment that delights and inspires its guests time and time again.