REBRANDING FOR NUREMBERG'S TASTIEST ICE CREAM

As a creative agency, we implemented a comprehensive rebranding for the popular ice cream parlor Il Gelato in Nuremberg. In doing so, we took a close look at what makes Il Gelato special – and what guests love about it. Our aim was to reflect the diverse, open and cheerful clientele – with strong,

modern branding. The result: a brand identity that integrates the lightness and joie de vivre of summer into every detail and makes the unique experience of a visit to Il Gelato visually tangible.

At the center of the new image is a high-quality logo that embodies joie de vivre and creativity. The design offers maximum flexibility – it can be used both vertically and horizontally and adapts effortlessly thanks to a versatile color scheme. The CI colors can be freely combined and exchanged to always strike the right note. Particular attention was paid to a color scheme that conveys freshness, naturalness and enjoyment – inspired by the wide variety of ice cream flavors and the lovingly designed details of the ice cream parlor.

In addition to the rebranding, as an advertising agency we redefined the corporate identity (CI) and developed customized design solutions – from menus, ice cream signs and illuminated advertising to door signs and T-shirts. Everything Il Gelato needed for a uniform and memorable appearance came from a single source. Each individual element was developed with the aim of making the brand emotionally tangible – playful, likeable and high-quality at the same time. The result is an unmistakable look that consistently conveys the brand values.

Another component of the collaboration was a social media workshop. This enabled the Il Gelato team to create appealing content themselves in order to present the diverse world of ice cream creations in an authentic way. With practical tips and individual strategies, the employees learned how to strengthen their brand digitally and make the joy of the product tangible in social networks.

Today, Il Gelato not only stands for Nuremberg’s tastiest ice cream, but also for a fresh, modern brand image that perfectly showcases the personality of the ice cream parlor and the colorful diversity of its guests. The rebranding combines tradition and modernity, craftsmanship and creativity – and whets the appetite for more than just a scoop of ice cream.

And here is the ice cream menu.