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Searching and finding
The world of digitalGood content is the backbone of every successful website – and not just since yesterday. While social media, SEO and performance marketing are constantly on the move, one truth remains: Relevant, well-written content convinces – in the long term.
If you want to be visible online as a company with your website, having your own blog is a particularly effective format – one that is still used far too rarely. In this article, we will show you why you can not only improve your Google ranking with a company blog, but also win customers – and what is important in the process.
Are blogs still in vogue?
Blogs are considered by some to be old-fashioned or superfluous – a relic from the early 2000s. However, even though the use of blogs has changed, the importance of blog posts for businesses has increased. As a versatile tool, blogs can improve the visibility of your website, strengthen your brand and help potential customers better understand you and your offering.
A blog is your digital stage. Here you can:
- show your expertise
- Build trust
- Offer added value
and thus reach exactly the people who are looking for your solutions via the search engine.
Company blog: How to benefit your website and your business
- Be found better – strengthen SEO
Google loves content that is useful, structured and up-to-date. With regularly updated blog posts, you give search engines exactly what they need.
Blogposts offer space for:
- Relevant keywords (especially the so-called long-tail keywords)
- structured subheadings
- internal links
- Thematic depth
The result: You rank better, get clicked more often – and increase your visibility to the very people who are looking for your services.
- Show expertise & build trust
You know what you do – but do your potential customers know that too? With blog posts, you not only show that you are an expert in your field, but also create trust through transparency.
Whether tips, background information, insights or current developments: A blog gives you space to convey expertise without appearing promotional.
- Addressing customer needs in a targeted manner
A blog allows you to respond to specific questions or problems of your target group – even before they know you or your product/service.
You can design content in such a way that it offers solutions – exactly when they are needed. By you provide answers before the question is asked, you are one step ahead of the competition. And here the circle closes: Google also notices when the blog on your company website answers frequently asked questions. This means that the search engine perceives you as an expert in your field, which enhances your entire website.
When does a blog make sense?
Blogs are a versatile means of attracting visitors to your website. But is it the right tool for everyone? A blog makes sense if you want to regularly share relevant content to showcase your expertise, improve your Google ranking and retain customers in the long term. A blog can make all the difference, especially for products that require explanation, services that require a lot of advice or highly competitive markets. A blog is also the ideal format if you want to position your brand as an expert voice in your industry.
But a blog is not always the best solution.
For example, if you have hardly any resources to maintain content regularly or your target group is primarily reached via quick, visual content on social media, a blog can lose relevance. Even if your offer is very short-term or impulse-driven (e.g. event ticketing or fast fashion), it sometimes makes more sense to focus on social ads, landing pages or newsletter marketing first.
A blog is not a compulsory program – but in many cases a strong building block for sustainable visibility, reach and trust.
And who will help you? We do.
As an agency Designing our days we support you in turning your blog into an effective tool for visibility, trust and customer loyalty. Whether it’s finding topics, editing, SEO optimization or publishing blog posts – we think along with you and implement content that fits your brand and really makes a difference. You don’t just want to blog, you want to be visible? Then let’s get started together – with words that can do more.
