Skip to content We develop social media presences that make brands visible, keep them relevant and build relationships. Because social media only works if it is understood for what it is: a social space. Not just another advertising tool.
If one of these points applies, it is worth taking a look together.
Social media is useless if it is only used as advertising space. Successful brands see social media as a communication space – not as a digital flyer. If reach, likes or interaction fail to materialize, this is rarely due to the algorithm. It is often due to the fact that accounts only show, what they offer – but not, why they do it or who behind it.
We help to build social media in such a way that people not only see your products, but also understand you as a brand – through content that makes values visible, provides insights and responds to the questions and needs of the community.
Many companies are unsure how personal or open they can be on social media. The worry: communicating authentically could offend or provoke. But authentic communication is not the same as provocation. On the contrary: clarity creates security.
That’s why we work together to develop a communication framework that defines what you stand for – and where your boundaries lie.
This creates a style that shows personality without taking unnecessary risks. And if something does go wrong: mistakes are part of the process. The decisive factor is how you deal with them. We won’t leave you on your own.
Often the problem is not the content, but the perspective.
Many accounts mainly show products and forget that Insta & Co. are social networks – and they are all about people and interaction.
Products can be visible, but they shouldn’t be everything. People are interested in insights, in what you stand for and in real stories. We help you to find the right balance between product and brand communication – and to develop content that creates closeness and enables recognition, even without constantly quoting your CI.
“We all do it on the side” rarely works.
Without clear responsibilities, social media is left lying around.
Social media needs structure: Who is responsible? What content makes sense? And what effort is realistic? We help you define processes, set priorities and clarify expectations. If you wish, we can help you set up your social media team – or provide long-term support as an external social media team.
This is exactly where we come in. Depending on the initial situation and internal capacities, we support you in different ways: with workshops to jointly define goals, target groups and topics or as part of your team in day-to-day operations.
Together we define goals, target groups, topics and formats – so that social media is not overwhelming, but manageable. Whether as a start-up aid or long-term support: our aim is to give you security, clarity and routine.
The difference rarely comes from algorithms.
It comes from the way brands communicate.
“Engagement is created through interaction and relevance –
not through high posting frequency.
Brands that focus on dialog instead of pure playout,
build stronger relationships and achieve more impact.”
(Sprout Social Index, Consumer Expectations & Brand Engagement)
Successful brands don’t use social media like a product flyer.
They get in touch, speak to people directly at
and focus on real questions, problems and needs.
Many companies want to be visible on social media without having to pretend. This is exactly where we come in. We develop content that suits the company and conveys an authentic communication style – tailored to the brand, target group and respective network. With our creative perspective from the outside, we give communication a new or additional impetus. It is not about perfection or maximum image quality, but about a genuine image that creates closeness, is relevant and reaches people.
More about our perspective on design, branding and what really strengthens brands.
